Pricing power remains squarely in Netflix's hands. That's according to BTIG media and tech analyst, Rich Greenfield. He told CNBC's "Squawk on the Street" Wednesday that the company is giving consumers what they want, and "not letting the business model get in the way."
"I think most content creators would be jealous to have that breadth of content that Netflix has," he said. "So I think from a pricing standpoint they're going to have more pricing power over time, and they'll do it from a position of strength."
He added that as long as the company can continue to churn out high-quality original content it will become indispensable to consumers who won't care "whether the service is $9 or $11 or $13."