North Alabama MLS Adds ListTrac, Improves its MLS-direct Syndication Strategy

HUNTSVILLE, Ala., Jan. 22, 2015 (GLOBE NEWSWIRE) -- North Alabama Multiple Listing Service, Inc. (NALMLS), one of the South's leading multiple listing services (MLS) and provider of, today announced a new partnership with ListTrac, which will allow its 3,000 members to monitor and measure online performance for every property listed.

ListTrac technology, known as the "Google Analytics for listings," will provide NALMLS brokers and agents with their own dashboards that will monitor the performance of their listings as they are viewed across the Internet.

Agents and brokers will be able to see and share with clients how many times each listing is viewed on which website, the average time someone spends viewing each listing, and the number of leads being received from each website – all at no cost to their brokers and agents.

North Alabama MLS has been on the leading edge of MLS-Direct–Syndication, executing agreements with Zillow, Trulia, , as well as numerous other real estate portals. ListTrac monitoring code collects the information for every site where each listing appears and that information is rolled up and fed into the NAMLS dashboard from ListTrac servers.

"ListTrac provides fantastic metrics and reports that will complement our existing dashboard and tools, allowing our members to share detailed data easily with their customers and clients and make informed decisions about how to most effectively spend their advertising dollars," said Kipp Cooper, CEO of the Huntsville Area Association of REALTORS® and its subsidiary the North Alabama Multiple Listing Service.

"ListTrac will provide an 'apples-to-apples' comparison gathered from each website or app that displays participating brokers listing content. ListTrac will provide our members with a robust solution for listing metrics and will not require them to piece together metrics from multiple reports or dashboards – it's all in one place, on their own dashboard," he added. "ListTrac has developed a truly beautiful product that is both easy to use and will complement our existing tools."

Cooper notes that members receive real-time information that is easy to understand and share, including daily, weekly, or monthly snapshots of all their listing activity in one place. For consumers, listing agents are able provide every seller with performance reports that detail the overall market activity within a listing's local area, as well as the online activity of their listing.

"North Alabama Multiple Listing Service once again demonstrates industry leadership by providing a technology that not only helps its members and their clients, but advances an important technology that benefits everyone in real estate," said Trent Gardner, founder of ListTrac.

Gardner points out that ListTrac will provide NALMLS members with a comprehensive look at how well their listings are performing across all three of the main online channels for properties listed for sale: the MLS system and consumer website, IDX-powered agent and broker websites, and the national portals.

ListTrac has established partnerships with Multiple Listing Services that reach more than 210,000 members in 13 states.

About North Alabama Multiple Listing Service

NALMLS is a wholly owned subsidiary of the Huntsville Area Association of REALTORS®. NALMLS is a regional partnership of Realtor Boards and Associations throughout North Alabama. The partnership launched in 2000 and continues today as the region's leading repository for property data serving more than 3,000 real estate professionals in seven markets. Partner boards include Athens-Limestone Association of REALTORS® Dekalb County Association of REALTORS®, Etowah-Cherokee County Association of REALTORS® Jackson County Board of REALTORS®, The Huntsville Area Association of REALTORS®, Marshall County Board of REALTORS® and the Morgan County Association of REALTORS®.

About ListTrac

ListTrac, known as the "Google Analytics for listings," is a complimentary, monitoring and reporting platform for real estate brokers, REALTORS® and sellers to measure user engagement data related to their listing content. ListTrac provides a holistic view of where and how listing content is being interacted with across the Internet. Located in Southern California, ListTrac's team has been building innovative and novel tools for the real estate and mortgage industries for over 12 years.

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CONTACT: Kevin Hawkins WAV Group for ListTrac (206) 866-1220 Kipp Cooper Chief Executive Officer Huntsville Association of REALTORS and NALMLS (256) 536-3334 ext. 14Source: ListTrac