NEW YORK, Jan. 22, 2015 (GLOBE NEWSWIRE) -- Yappn Corp. ("Yappn" or the "Company") (OTCQB: YPPN), a leader in real-time language technology, today announced that the Company has launched, in conjunction with its recently announced multilingual content network program with Digital Widget Factory ("DWF"), Yadmark Inc. ("Yadmark") and Yaffiliate Marketing Services Inc. ("Yaffiliate"). Yadmark will schedule and support DWF's revenue programs related to direct and network online advertising and Yaffiliate will schedule and support all DWF's affiliate and eCommerce partnerships.
On December 1, 2014 Yappn announced its program with DWF, estimating calendar 2015 revenue to potentially reach US$3 Million. Yappn announced in its recent 10Q filling and subsequent notes that revenues from the DWF program have commenced. The Company expects to maintain its current accelerated revenue path for this program.
"We are excited to announce the Yadmark and Yaffiliate support companies for Global Advertising and Global Affiliate Programs," stated David Lucatch, Yappn Founder and CEO, adding, "each will be instrumental in managing the multilingual engagement for our client programs in North America, Asia, Europe, Central and South America."
According to AdWeek, global ad spending will grow 6% in 2015 with the highest growth coming from mobile advertising. eMarketer has indicated that the increase is due to faster than expected growth in the advertising sectors which is now expected to outpace their previous forecasts.
Yadmark delivers targeted, localized by geography, language centric advertising units providing display marketers across mobile, portable and desktop, with the ability to reach their intended audience to create more engagement. Yadmark's ad serving platform will be a single source for global localized ad needs, with delivery based on the viewers' location and language of choice creating unique and potentially higher revenue opportunities in the online Display (CPM) ad market.
Yaffiliate focuses its services on working with brands and affiliate agencies to maximize performance based ad and revenue programs on a global scale.
Lucatch continued, "As we work together with DWF to manage and maintain DWF's multilingual eCommerce and other revenue based websites to expand their global reach we will have built a captive audience in their native language to which brands can more effectively target."
To learn more about Why Language Matters to a growing global economy, visit our blog at www.whylanguagematters.com
About Digital Widget Factory
Digital Widget Factory is a private global consortium that manages online user engagement for client programs in Asia, Europe, Central and South America.
Yappn is a real-time multilingual company that amplifies brand messaging, helps conduct commerce and provides customer support by globalizing these experiences with its proprietary approach to language in a cost effective way. Through its real-time multilingual amplification platform, Yappn eliminates the language barrier, allowing the free flow of communications in 67 languages.
In addition to Yappn, FotoYapp (www.fotoyapp.com) provides consumers, brands and Influencers with the ability to share media content (images, video, audio, etc.) instantly across the global social sphere with all major social posts in a single environment in almost any language allowing global participants to interact with each other, regardless of their native tongue.
Yappn Corp. is publicly traded in the U.S. on the OTCQB – symbol "YPPN". Intertainment Media Inc. (TSX-V:INT) (OTC:ITMTF) (FRA:I4T), a leading technology incubator, has a controlling interest in Yappn Corp.
For more information, please visit http://www.yappn.com or contact:
David Lucatch, Founder and CEO
Jeanny So, VP, Corporate Communications
T: 1.800.395.9943 x 228
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This press release contains "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, and those preceded by or that include the words "believes," "expects," "given," "targets," "intends," "anticipates," "plans," "projects," "forecasts" or similar expressions, are "forward-looking statements." Although Yappn Corp.'s management believes that such forward-looking statements are reasonable; it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause the Company's future results to differ materially from those anticipated. Additional information regarding the factors that may cause actual results to differ materially from these forward-looking statements is available in the Company's filings with the SEC including the Current Report on Form 8-K filed on April 3, 2013 and each subsequently filed Quarterly Report on Form 10-Q and Current Report on Form 8-K. The Company assumes no obligation to update any of the information contained or referenced in this press release.