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High-risk call: Buy Amazon before earnings

Amazon CEO Jeff Bezos discusses the Fire smartphone at a news conference in Seattle, June 18, 2014.
Jason Redmond | Reuters
Amazon CEO Jeff Bezos discusses the Fire smartphone at a news conference in Seattle, June 18, 2014.

Feel like taking a risk? Then this is the analyst call for you.

BGC Financial's Colin Gillis upgraded Amazon late Wednesday, advising clients to buy the stock before earnings on Jan. 29, even after the analyst acknowledged the shares' poor track record after results and the absurdity of a company with such a giant market value that still loses money.