Bloomberg said to be eyeing the New York Times, again

Michael Bloomberg, former New York City mayor.
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Michael Bloomberg, former New York City mayor.

After the most recent New York Times' layoffs, speculation continues to mount that Michael Bloomberg is actively seeking to purchase the newspaper, according to New York Magazine.

Rumors have circulated for years that Bloomberg had interest in acquiring the Times, although he has never publicly confirmed these reports.

In 2012 New York Magazine reported Bloomberg had denied claims saying, "Why would I want to buy the Times?" However, conjecture remains high that the former New York City mayor does have plans to acquire the paper.

"Mike has muttered a lot about the Times to a lot of people," a Bloomberg adviser told New York Magazine.

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The current owner of the Times, Arthur Sulzberger Jr., has also dismissed assertions that there have been conversations concerning a Bloomberg acquisition.

One source told New York Magazine that Bloomberg had expressed interest to Sulzberger near the end of his time as mayor, but that too is unconfirmed.

The New York Times has reported a loss of $9 million compared to a $12.9 million profit in the third quarter of 2013. The paper has also failed to attract audience despite its rollout of digital products such as NYT Now and their Opinion app. According to New York Magazine, these pitfalls could prompt Sulzberger to consider his sale options.

The New York Times declined to comment and Michael Bloomberg's office has yet to respond to request for comment.

Read the full report from New York Magazine