Like many 16-year-olds, Chase Reed spends his days tied to his iPhone and Instagram account.
But you won't catch his dad, Troy Reed, bugging him to get off social media anytime soon. That's because with each "like" the teenager acquires online, the father and son are seeing big dollars.
The father and son have opened a pawnshop exclusively devoted to sneakers. Sneaker Pawn USA is based in an apartment in New York's Harlem where the two used to live and have converted into sneaker start-up central. The duo advertise on social media platforms and share their inventory. Sneakers fans from around the world visit their Harlem shop, and shoes can be purchased online.
Chase works along side his father to buy, trade and sell Air Jordans and other brands in the store, which opened in June.
Troy says his son—still in high school—runs the show. "I actually work for him, and it's probably the best job I've ever had," said Troy, himself a serial entrepreneur. His past ventures included barber shop. He now works full-time at the sneaker pawn shop.