JD.com Launches Major Imported Foods Initiative

US Ambassador Baucus Helps JD.com Kick-Off American Foods Promotion Program

Officials From Six Embassies Participate in Company-Wide Food Imports Push

BEIJING, Jan. 27, 2015 (GLOBE NEWSWIRE) -- JD.com, Inc. (Nasdaq:JD), China's largest online direct sales company, has launched a major initiative to bring imported food to its tens of millions of Chinese customers. The US Ambassador to the People's Republic of China, Max Baucus, spoke at a recent JD.com event to promote the online sales of US-produced food and beverage products. Embassies representing five other countries are also participating in JD.com events to promote online sales of imported foods through the platform.

"JD.com customers have a tremendous appetite for imported foods, and we are delighted to bring even more of the best international brands to China," said JD Mall CEO Haoyu Shen. "This push to expand our sales of imported food products is resonating with our customers because they know that the JD.com brand means authentic and safe products."

Mr. Shen continued, "This initiative is a major step forward in JD.com's strategic efforts to dominate the verticals most important to our customers, from travel and cars, to imported foods. We aim to be the single-stop solution for Chinese consumers to make all of their daily purchases, and we are making great progress towards this goal."

Among the categories and brands of US goods featured in the promotion are:

  • Fresh US produce including Boston lobster, California wines, and US-grown fruit.
  • Products from Ocean Spray, Ghirardelli, Silk, Starbucks, Organic Valley, Mars, Quaker, Dead Guy Ale, Sun-Maid and Pringles, among dozens of others.

In addition to the American Ambassador, embassy officials representing Australia, Canada, Chile, France and New Zealand are also participating in JD.com events to promote imported foods from their countries.

Partnership with Leading Fine Wine Producers

As part of the international food promotion initiative, JD.com is also partnering with some of the leading global producers of fine wine to promote their sales on JD.com.

Participating international wine producers include:

  • Smith-Anderson, Henkell, Joseph Cattin, Pichon Selection, Fattoria Vignavecchia, Marenco, Rocche Costamagna, Gruppo Italiano Vini, Coopers Creek, Babich, Weingut Max Ferd. Richter, Domaine Asmara, Vina Concha y Tora, Sena, Evo, Soumah, Pfeiffer, Dog Ridge, McLaren Vale and Perez Cruz.

In its effort to source and supply high-quality imported products, in recent months JD.com has launched a number of partnerships with international food producers and trade promotion agencies. In 2014, JD.com partnered with the Australian Ministry of Agriculture to promote sales of Australian food products, and it has recently started working with Chilean fruit producers to sell fresh fruits such as cherries and blueberries. Relying on JD.com's same- and next-day standard shipping, and reputation for ensuring quality, the company has been able to help international food producers tap the huge potential of the Chinese consumer market.

About JD.com, Inc. (Nasdaq:JD):

JD.com, Inc. is the leading online direct sales company in China. The Company strives to offer consumers the best online shopping experience. Through its content-rich and user-friendly website and mobile applications, JD.com offers a wide selection of authentic products at competitive prices and delivers products quickly and reliably. The Company believes it has the largest fulfillment infrastructure of any e-commerce company in China. As of September 30, 2014, JD.com operated 7 fulfillment centers and a total of 118 warehouses with an aggregate gross floor area of approximately 2.3 million square meters in 39 cities, and 2,045 delivery stations and 1,045 pickup stations in 1,855 counties and districts across China, staffed by its own employees. The Company also provided same-day delivery standard in 130 counties and districts under its 211 program and next-day delivery in another 815 counties and districts across China.

CONTACT: Media Inquiries: JD.com Josh Gartner Senior Director, International Communications +86 (10) 5895-9315 josh@JD.com