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SITO Mobile Engages Seasoned Veteran to Drive Patent Monetization

JERSEY CITY, N.J., Jan. 27, 2015 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (OTCQB:SITO), a leading mobile engagement platform provider, today announced the appointment of seasoned IP executive Michele Moreland to oversee the Company's IP strategy.

SITO Mobile's next phase of corporate initiatives will be to seek support on the licensing (and commercialization) of its IP portfolio that centers around reservation-based and ad-supported streaming of digital media. The Company was recently awarded 7 additional patents across 3 of the Company's patent families and completed its second licensing deal in April 2014 to utilize some of its intellectual property assets through VideoStar LLC. SITO Mobile's intellectual property assets include a total of 20 issued patents and 29 pending applications.

"With our $10 million funding in place, patent monetization will be a priority for SITO Mobile in 2015," said Jerry Hug, CEO of SITO Mobile. "We have already begun generating success from our second licensing deal and have now engaged a seasoned patent professional to focus on the execution of our IP strategy to generate licensing revenue through our extensive portfolio of assets. We now have someone to focus on our overall IP strategy and have the resources in place to make that happen."

Prior to joining SITO Mobile, Michele was the Director of Acquisitions for RPX Corporation where she oversaw the assessment, valuation, acquisition and licensing of patents against clients. Prior to RPX Corporation Ms. Moreland worked as a Partner at McDermott Will & Emery and as an Associate at Cooley Godward LLP focused solely on patent litigation. She holds a J.D. from the Santa Clara University School of Law and a B.A. in English for Santa Clara University.

About SITO Mobile Ltd.

SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty, and ultimately sales. For more information visit www.sitomobile.com.

Forward-Looking Statements

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CONTACT: Investor Relations: Robert Haag IRTH Communications sito@irthcommunications.com 866-976-4784Source:SITO Mobile, Ltd.