Lyft is getting a face-lift as the company pushes for expansion across the U.S.
The ride-hailing app has updated its once furry mustache logo to a sleeker, more discreet "glowstache."
Lyft's creative director, Jesse McMillin, who was formerly at Virgin, played a big role in the launch of the new logo, which is aimed at helping give the company's brand a more sophisticated look. The company also announced several new partnerships that are aimed at benefiting Lyft drivers, including a linkup with eHealth.
The changes come at a time when the company is also looking to push into new markets to compete with its bigger competitor Uber.
While Lyft operates in more than 60 cities in the U.S., Uber is running operations in more than 260 markets worldwide. But Uber's dominance hasn't deterred Lyft from ramping up its own expansion.
John Zimmer, Lyft's co-founder and president, told CNBC in September that the company would be adding 100 cities in the U.S. in 2015.
At the time, Zimmer said that Lyft was booking 2 million rides per month, and that gross revenue in September was up 40 percent month over month.
Read More Lyft Seeking New Mega-Funding to Battle Uber
The company is reportedly in talks with investors to raise another large round of funding, according to a New York Times report. According to the article, the amount could reach into the hundreds of the millions and could include Alibaba Group, which is a former investor in the company.
Zimmer declined to comment to the Times, but did say that there's a lot of interest being garnered about the company's business. He also said that the number of requested rides and Lyft's total revenue was five times higher in 2014 than in 2013, however, he did not disclose exact figures, according to the report.