Lyft is getting a face-lift as the company pushes for expansion across the U.S.
The ride-hailing app has updated its once furry mustache logo to a sleeker, more discreet "glowstache."
Lyft's creative director, Jesse McMillin, who was formerly at Virgin, played a big role in the launch of the new logo, which is aimed at helping give the company's brand a more sophisticated look. The company also announced several new partnerships that are aimed at benefiting Lyft drivers, including a linkup with eHealth.
The changes come at a time when the company is also looking to push into new markets to compete with its bigger competitor Uber.
While Lyft operates in more than 60 cities in the U.S., Uber is running operations in more than 260 markets worldwide. But Uber's dominance hasn't deterred Lyft from ramping up its own expansion.