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Empowered Products Announces Broadest Advertising Campaign in Company History for Valentine's Day

LAS VEGAS, Jan. 28, 2015 (GLOBE NEWSWIRE) -- Empowered Products, Inc. (OTC:EMPO), a leader in sexual wellness through its award-winning PINK® and Gun Oil® personal lubricant brands, announced its broadest consumer advertising campaign to-date in time for Valentine's Day to support more than 24,000 U.S. retail locations carrying its products.

The campaign to more than 22.5 million households commenced the week of January 25 with publication of $3 and $4 off manufacturer's coupons in SmartSource® free-standing insert (FSI) circulars in the Sunday and weekly neighborhood editions of newspapers serving New York City metro, Philadelphia, Pittsburgh, Washington, DC, Detroit, Cincinnati, Chicago, Milwaukee, Green Bay, Dallas/Fort Worth metro, Austin, Houston, San Antonio, Seattle, Los Angeles, Portland, Ore., Boston, and Providence, Rhode Island.

The goal of the campaign is to encourage consumers to visit their favorite Walgreens, CVS, Walmart, Rite Aid, Kroger, Fred Meyer, Roundy's and HEB stores to redeem the coupons for PINK and Gun Oil products for the following discounts:

  • $3.00 off 1.7 oz bottles of PINK Silicone and PINK Water and 2.0 oz bottles of Gun Oil Silicone and Gun Oil H2O
  • $4.00 off 3.3 oz bottles of PINK Silicone and PINK Water and 4.0 oz bottles of Gun Oil Silicone and Gun Oil H2O

The extensive reach of the campaign reflects the company's national expansion into the largest U.S. grocery and pharmacy chains including Walgreens and Walgreens.com, drugstore.com, CVS, Rite Aid, Kroger, Fred Meyer, Walmart, Roundy's, HEB, and Target.com.

"As our reach into mass market retail pharmacy and grocery chains has expanded, so have our marketing and promotional programs to support the availability of our award-winning products in these locations," said Scott Fraser, president and CEO of Empowered Products. "The timing of this promotion just as we enter the Valentine's Day buying season should position us as a highly-desirable and value-based purchase choice."

About Empowered Products, Inc.

Empowered Products has forged a leading presence in the global sexual wellness industry with the development, manufacture, and distribution of high-quality products under the PINK® and Gun Oil® brands. Headquartered in Nevada, USA, the Company's products are currently available at more than 24,000 retail locations in more than 30 countries spanning four continents. Prospective investors are invited to visit the Company's website at www.EmpoweredProducts.com and to call the EMPO Shareholder Request Line: 877-305-1160.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's new line of wellness supplements; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to increase its production and bottling capacity; the Company's ability to develop an effective marketing strategy; the Company's ability to control and reduce advertising and marketing costs; the Company's ability to develop and increase awareness of its brand; the Company's ability to protect its trademarks; the success of the Company's new marketing focus to retail buyers; the Company's ability to obtain a favorable Nielsen rating; the Company's ability to obtain certification in individual countries in the European Union; the Company's ability to sell its products in South America; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.

CONTACT: Mark Olson, +1-702-216-1321 mark@empoweredproducts.comSource:Empowered Products, Inc.