TUSTIN, Calif., Jan. 28, 2015 (GLOBE NEWSWIRE) -- Freeze Tag (OTC:FRZT), today announced that it is developing a free-to-play hidden object game called Black Forest™: Hidden Object Mystery that will launch at the end of Q1 2015. In addition to its previously announced plan to enhance the growth of its business through the strategic acquisition of successful mobile game companies, Freeze Tag is also committed to launching several new products.
"We have experience building high quality hidden object games that our fans love to play," said Craig Holland, CEO of Freeze Tag. "With the extremely strong adoption of tablets (both on iOS and Android), hidden object games have become very popular for the tablet player and a lucrative prospect for developers."
Mr. Holland pointed out that 6 of the top 50 grossing games on the iOS (iPad only) charts are hidden object games. Freeze Tag management believes there is less risk in pursuing game genres that are based on established game mechanics such as hunting for objects that are cleverly hidden in cluttered scenes.
"Our Black Forest: Hidden Object Mystery game adds many innovative twists to the well known hidden object style of game play," said Mr. Holland, "Our players will enjoy the mystery of the magical black forest and the special crafting and farming activities we have incorporated into the game."
About Freeze Tag, Inc.
Freeze Tag, Inc. is a leading creator of mobile social games that are fun and engaging for all ages. Based on a free-to-play business model that has propelled games like Candy Crush Saga to worldwide success, we employ state-of-the-art data analytics and proprietary technology to dynamically optimize the gaming experience for revenue generation. Players can download and enjoy our games for free, or they can purchase virtual items and additional features within the game to increase the fun factor. Our games encourage players to compete and engage with their friends on major social networks such as Facebook and Twitter. Founded by gaming industry veterans, Freeze Tag has launched several successful mobile games including the number one hit series Victorian Mysteries® and Unsolved Mystery Club®, as well as digital entertainment like Etch A Sketch®. Freeze Tag games have been downloaded millions of times on the Apple, Amazon and Google app stores.
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Source:Freeze Tag, Inc.