Technology and Internet leaders stole earnings headlines on Thursday, and results prompted sharp movements in stock prices. Amazon popped after blowing away Wall Street estimates for earnings, while Google's price resisted largely disappointing results.
Alibaba, on the other hand, slid after missing expectations. CNBC's "Fast Money" traders, like investors in the wider markets, were split on how to play the companies.
Google's Class C stock jumped about 2 percent over $520 per share in after-hours trading despite its earnings and revenue missing analysts' expectations. The company is "habitually known for missing," said trader Steve Grasso.
A flush in price could soon test shareholders' commitment, he said. But Grasso, who owns Google stock, believes investors should look past short-term fluctuations.