A major California insurer isn't waiting for reluctant parents to vaccinate their kids for measles—it's getting on the phone to urge them to do so.
Spurred by a troubling outbreak of measles traced to Disneyland in California, the Kaiser Permanente health care system is reportedly launching a wave of robo-calls to members around the state who haven't yet vaccinated their kids.
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Nearly 90 people in seven states and Mexico have been infected in the measles outbreak, including 30 babies that have been placed in isolation near San Francisco. The vast majority of cases occurred in people who weren't vaccinated, and the outbreak has spurred renewed debate over the controversial practice by some parents to avoid vaccinating their children.
California has a number of areas with high rates of unvaccinated kids, according to the Los Angeles Daily News, which reported the robo-call plan by Kaiser Permanante, which both sells health plans and operates hospitals and doctors' offices.