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Spirit Airlines Refuses to Spend $4 Million for Big Game Commercial

MIRAMAR, Fla., Jan. 30, 2015 (GLOBE NEWSWIRE) -- Any company can make a commercial promoting its products and brand. It takes a special kind of crazy to spend $4 million just to have people watch it. Spirit Airlines (Nasdaq:SAVE) is taking the opposite approach.



A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=30407

"We could easily have produced a slick commercial, with an A-list celebrity promoting our airline and have it air during this Sunday's Big Game," said Spirit President and CEO, Ben Baldanza. "But that would mean those advertising costs would end up getting bundled into customers' airfare."

Instead, the company produced perhaps the cheapest commercial ever in a few hours this week. No Hollywood actors, no pyrotechnics, no elaborate sets and of course no expensive television buy. A few puppets and some stock footage promote Spirit's ultra-low fares including a sale with fares from $34.10* one way.

The ad can be seen at www.cheapestbiggamead.com.

Spirit Airlines is the first Ultra Low-Cost Carrier in the Americas and is known for its Bare Fare™, an unbundled and extremely low fare that gets you to 57 great locations in the U.S., Latin America, and the Caribbean. Spirit's fares are the lowest in the U.S. Their a la carte pricing for additional items gives Spirit's customers Frill Control™, allowing them to choose the options they want, and not forcing them to pay for items with an all-inclusive ticket that other airlines provide. According to the Department of Transportation Spirit's fares are on average, 40% lower than other airlines. Even after paying extra for bags, seat assignments and snacks, Spirit's total price is still 35% less, on average, than other airlines.

"Any time you see a highly produced airline commercial with Hollywood stars flying on an aircraft, flying off into the sunset, you know that airline has spent a lot of money creating it and even more placing it on TV, and their customers will pay a lot more for their airfare on that airline as a result," adds Baldanza. "At Spirit we're focused on keeping our fares low, so we can help people fly to see friends and family and go to exciting destinations for less money."

Customers can check out the crazy low fares and vacation packages available to all the destinations we fly at www.spirit.com and also sign up to receive alerts on Spirit's email deals and offers.

About Spirit Airlines:

Spirit Airlines (Nasdaq:SAVE) is committed to offering the lowest total price to the places we fly, on average much lower than other airlines, on average nearly 40% less.** Our customers start with an unbundled, stripped-down Bare Fare™ and get Frill Control™ which allows them to pay only for the options they choose – like bags, seat assignments and refreshments – the things other airlines bake right into their ticket prices. We help people save money and travel more often, create new jobs and stimulate business growth in the communities we serve. With our modern and fuel-efficient all-Airbus fleet, we operate more than 280 daily flights to more than 56 destinations in the U.S., Latin America and the Caribbean. Come save with us at www.spirit.com.

**U.S. Department of Transportation statistics

Terms and Conditions

*All fares must be booked on spirit.com by 11:59PM on February 1, 2015 for travel on the dates as specified by individual market and by market direction on nonstop flights only. Fares valid on Tuesdays and Wednesdays from February 10, 2015 through March 11, 2015. Fares are based on one way. Fares may be combined with other valid and applicable Spirit Airlines fares on other dates of travel. Lower fares generally available at the airport and all fares are subject to availability.

CONTACT: Paul Berry 954-918-9432 Paul.Berry@spirit.com En Espanol: Manuel Jaquez 954-628-4898 Manuel.Jaquez@Spirit.com

Source:Spirit Airlines