— This is the script of CNBC's news report for China's CCTV on February 2, Monday.
Although Super Bowl is top of mind for American Football fans, millions more are talking about the highly anticipated ads.
According to Forbes, brand value added up to $500 million in 2014. Advertising costs are expected at $4.5 million per thirty seconds.
With an audience number to come in at least 120 million, some brands are going big.
A 30 seconds spot went for a record $4.5 million. This year, a number of brands are coming back on-field.
Dove purchased this 30 secs spot aimed at celebrating the modern man.
Courtesy "Victoria Secrets"
Victoria Secrets also came back this year for the first time since 2008. But not all every advertisers found success.
Tech company GoDaddy plans to air this ad this Sunday. But after protests from animal rights activists and a petition over 40,000 signatures, the company withdrew the commercial.
With a price that high, it's worth asking what that would fetch advertisers in another arena of ever-increasing importance-social media.
By the numbers, $4.5 million will buy 10 days of premium advertising on Twitter, four days on Facebook, five "masthead" ads on YouTube, and six-days worth of Snapchat's high-priced disappearing ads.
I'm CNBC's Qian Chen, reporting from Singapore.