Not surprisingly, the drones have attracted enormous interest from hobbyists, but also industries ranging from movies and television to surveying. U.S. firefighters have used a drone to help identify danger spots in a fire. And then of course there are the delivery ambitions of Amazon.
Even conservationists have been snapping them up. A team of students from Olin College of Engineering, in Needham, Massachusetts, is customizing a drone to hover over whales and collect samples of spray from their blowholes.
The spray contains hormones that will help determine if the animal is stressed. They have christened the device "Snot Bot."
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The UCLA football team has been using a drone for training — its unique overhead shots helping to analyze the team's play. Though that didn't make the devices any more welcome at the Super Bowl in Phoenix on Sunday night.
Drones have even spawned a variation on the selfie — the "dronie" — a self-portrait shot from on high.
DJI now employs 2,800 people worldwide. It is a private company that releases little detailed commercial information, though by one estimate they have 70 percent of the global market and are now selling "tens of thousands a month," with the U.S. its most important market.
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But there is downside: The FAA has been receiving around 25 reports a month of consumer drones flying near manned aircraft, and privacy concerns where dramatically illustrated last year when one exasperated New Jersey man blew his neighbor's drone out of the sky with a shotgun.
For security officials there's also the horrible specter of a potential drone-based terror attack.
While DJI hopes its software fix and more training for pilots will help ease the fears, it is the FAA that has been charged with the thorny task of drawing up new rules — balancing hopes and benefits with the threats from pranksters and troublemakers.