Google, Microsoft and Amazon pay to unblock ads: Report

Web giants pay to unblock ads: Report

Fifty million monthly active Internet users count on Adblock Plus software to block annoying online advertisements--and that doesn't sit well with Internet giants Google, Amazon and Microsoft.

The three online heavyweights have paid the German start-up behind the ad-blocking tool, Eyeo, to bypass the software and to stop blocking advertisements on their popular websites, according to the Financial Times.

The three companies have made deals with Eyeo to get on its "whitelist," which allows sites to run unblocked ads only if they fit certain criteria from the start-up, the FT reported. Companies must pay Eyeo to get on its list.—