Building suspense in the lead up to its bi-annual launch event, Samsung circulated a teaser invite late Monday, hinting at a new, curved screen smartphone.
"I have no doubt that the announcement is alluding to a curved smartphone. It is no secret that Samsung has patents in the area and has experimented with this in the past," said Marc Einstein, senior industry analyst at Frost & Sullivan.
A curved display essentially wraps around either one or both edges of the device, producing a wider field of view. The idea is that users can independently operate the curved side of the device – which can display text messages or apps, for example – when the main screen turns off.
Not the first
The Korean smartphone giant will hold its launch event on March 1 at the Mobile World Congress in Barcelona, Spain.
If it is indeed a curved smartphone, it would not be the first Samsung has produced.
In fact, in 2013 the company launched the world's first smartphone with a curved display – the Galaxy Round – in a move to gauge consumer appetite for curved phones. Last September, it unveiled the Samsung Galaxy Note Edge – the curved version of the Galaxy Note 4 phablet.