People on the Internet are not necessarily the nicest, or the happiest. We all know that. Just read any message board, comment section or conversation on Twitter. But how does this affect the manner in which businesses approach their online marketing? So-called "sentiment analysis" has been a big area of development for many companies trying to figure out exactly how to reach customers, in what manner, at what time and for what product.
In a report to be published by Brandwatch, a social media data and technology company, we now can see exactly how sentiment changes across a variety of factors, including location, gender and day of week. Brandwatch provided CNBC with an exclusive early look at the results. By analyzing millions of tweets for the full year ending Nov. 17, we're able to see where happiness reigns—and where it doesn't.
First off, we can see that America's happiness is not an equally happy place. Maybe it's the weather, but Brandwatch found that the Northeast and Midwest trail the South and West when it comes to happy tweets. The happiest individual states were Georgia and Colorado (maybe it's all the pot?), while the two unhappiest states are Delaware and West Virginia.