Top Stories
Top Stories

Verizon Cuts Most Data Plan Costs by $10 Per Month

Ina Fried

Verizon on Wednesday announced a series of price cuts, chopping $10 per month off most of its monthly data plans.

A monthly shared data plan with 1GB of data will now start at $30 per month, rather than $40, with other rate plans getting a similar cut. Verizon is also introducing new data buckets at points where it didn't have a plan previously.

A customer walks into a Verizon Wireless retail store in Washington, D.C.
Andrew Harrer | Bloomberg | Getty Images

And, for a limited time, it is offering a discount on the monthly access fee for those who buy phones at full price under Verizon's Edge program.

The reductions are notable as Verizon has been the most resistant of the carriers to join in the ongoing price battle. As recently as last month's earnings call, CFO Fran Shammo downplayed interest in engaging in a price war, saying

Read MoreVerizon close to selling $10B in assets: Report

"There's going to be certain customers who leave us for price and we are just not going to compete with that because it doesn't make financial sense for us to do that."

Verizon itself seemed conflicted, at times characterizing the move as offering more data for the same price, while also including a graphic depicting it as a price cut.

"As the market leader, we are committed to delivering customers the solutions and value that make sense for their lifestyles," Chief Marketing Officer Nancy Clark said in the statement.

More from Re/code:
ARM Debuts A72 Chip Design, Due in Phones Next Year
SAPCo-Founder Plattner Bets the Company With a New Database
Waiting for Better Battery-Charging Technology

Sprint and T-Mobile have been most aggressive, with Sprint vowing to cut AT&T and Verizon service fees in half and T-Mobile on a years-long effort to challenge industry norms.

Verizon also said it would offer customers bringing in a phone line from another carrier a one-time $100 credit. All of the new pricing and credits are for a limited time, Verizon said.

CNBC's parent NBCUniversal is an investor in Re/code's parent Revere Digital, and the companies have a content-sharing arrangement.