Mad Money

Fortunes can be made believing in this stock

Cramer: Short UA at your own peril

Jim Cramer is seeing visionary stocks floating around out there that could represent tremendous investment opportunity. Those are the stocks that investors have to take a chance on, and either believes in the company's vision or not—stocks like Under Armour.

"Those who believe can make fortunes if they get it right. Nonbelievers make nothing. And those who bet against the believers? Well, they can lose their shirts," said the "Mad Money" host.

This is what Cramer wants investors to think about when they invest in a visionary leader like Kevin Plank, the CEO and founder of Under Armour.

Seriously, how the heck does this company even exist—do people really need better t-shirts?


Well, yes they do. The company took the t-shirt concept to the next level when it found a way to create shirts that keep you warm in the winter and cold in the summer. How is that even possible?

Under Armour has been playing in Nike's wheelhouse lately, too. It will be releasing its new Stephen Curry basketball shoe next week and now has a 30 percent stake in the cleat market. Watch out, Nike!

Plank has proved every doubter wrong as the stock rose with each of the 19 consecutive quarters of turning out at least 20 percent growth. Not to mention the stock has gone to $73 from $4 in just the past 10 years. Yet, the haters of Under Armour still persist.

"Their faith is unshaken that Plank will fall. I am here to say that they have been, are and will remain fools. They do not understand the competitive spirit of this man," Cramer said.

The limits to Under Armour don't stop at a t-shirt or a shoe. Plank has created a network of connected people who want to stay healthy. He has also made strategic acquisitions to strengthen the bottom line, such as the purchase of My Fitness Pal for $475 million, and Endomondo for $85 million.

Cramer heard the cries of the vultures looking for a kill on the company conference call. Haters questioned how these new investments would pay off, to which Plank replied "the reason that we did what we did today was because we believe ultimately this will help us sell more shirts and shoes and reach more athletes and make them better."

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"I'm warning you that you short Under Armour at your own peril. Go ahead, make Kevin Plank's day," said Cramer.

Cramer is buying into this visionary. And if you're an investor who isn't a believer, at least stand on the sidelines and let the rest of the Cramericans gobble it up.

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