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Madonna embraces millennials with Snapchat video

A pop star most associated with Generation X has taken her brand to a staple of millennial communication.

Madonna on Thursday will premiere a music video for her song "Living for Love" on picture messaging app Snapchat, Billboard.com reported. The pop star, 56, released the video in support of "Rebel Heart," her album that goes on sale in March.

Madonna
Axelle | Bauer-Griffin | Getty Images
Madonna

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The move marks another step in diversification for Snapchat, which was recently valued at about $10 billion. Late last month, it introduced Discover, which feeds users content from organizations like National Geographic and ESPN.

Madonna's video is the first to premiere on the app's "Snap Channel," Billboard wrote.

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Read the full Billboard report here.