In the U.K. alone, it is expected that £1.9 billion ($2.91 billion) will be spent for the day, according to a new study by eHarmony, an online dating platform.
Out of the £1.9 billion spent over the next week, the most expensive item on the menu will be dinner out (£557 million) while U.K. lovers will spend an extra £192 million on jewelry and £57.6 million on cards.
The average spend on Valentine's Day will be around £53 per person, however men will spend more (£70.47 on average) compared to their female partner (£39.58). Londoners however are predicted to spend the most, with a predicted splashing-out of £86.02.
eHarmony compiled the data from an index using Google Trends search trends data relating to love and dating, social media trends, and the site's registration data.
Americans are the biggest of "big spenders" with a predicted $18.9 billion expected to be spent this year, an average of $142.31 (£92.82) per person. Confectionary will be the favorite; as more than 53 percent expect to spend their money on chocolate treats for their other half, according to the National Retail Federation.
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