Food & Beverage

A year’s supply of burgers – for $144?

Burgers for a year?

Ever dreamed of eating your favorite junk food all year for a fraction of the cost? A Philadelphia fast food chain is offering American burger fanatics a deal that'll leave some other chains going hungry.

For a measly $144, PYT, a Philadelphia-based burger chain is offering 365 days' worth of burgers and fries at two of its branches, in Philadelphia and soon-to-open New York, via Groupon, the daily deal site.

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The $144 deal comes with a record discount of 97 percent, saving customers a whopping $4,236. The original price for the burger-a-day diet is $4,380; which means customers only pay 40 cents for a burger and fries combo.

The burger chain offers a wide variety of meals, including the "D'oh Nut Burger" (with chocolate-covered bacon) and the "Lobster & Crab" patty. PYT also sells waffle fries, salads and milkshakes including one called "Peanut Butter Bacon time" with vanilla vodka and bacon.

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The Groupon deal comes in shortly after the company offered customers the same deal, during a three day time slot in January - for only one dollar more than the current asking price ($144.99) – to celebrate the opening of its New York branch in July.

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, a 'lasagna-bun burger meatball patty' with deep-fried lasagna bun slices; and a "Christmas Venison burger" with jalapeno cranberry relish.

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"The passes grant the holder unlimited burgers for a year", whereby you "could eat a burger every day or finally realize a long-held dream of building a super burger out of a number of smaller burgers," recommends the fast food chain on its Groupon deal.

In terms of whether this deal will be a success, one expert suggests its "an imaginative way to create publicity and buzz" and could only monopolize on this in two ways: "one is a world of mouth from the people who have the bought the annual membership deal, who will tell their friends. The second is through the traditional and social media," says Daniel Latev, Research Manager at Euromonitor International.

However, will people stick to the 'burger-a-day-diet'?

Mr Latev disagrees saying that "most people who buy the annual pass will not use it every single day", however the promotional campaign works for the "quirky burger restaurant" who's "not afraid to experiment… as this one seems to fit well with their brand identity and the consumers they are targeting."

The deal ends at 11:59 ET on Wednesday 11th and more than 350 purchases have already been made.

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