and Automated Insights Partnership Announcement

BOISE, Idaho., Feb. 10, 2015 (GLOBE NEWSWIRE) -- – the Internet's most-visited fitness site and creator of the popular BodySpace app – is proud to announce its partnership with Automated Insights (Ai), the world leader in producing narrative content from Big Data. Together, and Automated Insights (Ai) will deliver personalized workout summaries to every one of their users.

Ai's natural language generation platform, Wordsmith, turns each use's workout data into a plain-English email with the motivating tone of a personal trainer. Wordsmith's narratives offer insights on progress, encouraging users to keep working toward their fitness goals.

Chris Anderson,'s Personalization Program Manager, says users have responded well to the workout summaries. "The phrase I keep seeing over and over again is 'this is so great, so motivational, I want to get back in the gym today,'" he says. "That's exactly what we hope to accomplish."

Known for automatically writing fantasy football recaps for Yahoo and corporate earnings stories for the Associated Press, Ai CEO Robbie Allen says health and fitness is an important application of the company's technology. "By writing human-sounding narratives from unique user data, Wordsmith puts the 'personal' in personal fitness."

Jamie Loehr,'s Senior Vice President of Ecommerce, predicts automated content will play an expanded role in the future. "We can imagine narrative recaps covering nutritional activity and even a user's activity with content," he says. "We have a long personalization roadmap, and it's great to have Ai's Wordsmith in our toolbox."

About Automated Insights, Inc.

Automated Insights (Ai) uses its patented Wordsmith natural language generation platform to transform Big Data into written reports with the depth of analysis, personality and variability of a human writer. Using artificial intelligence to dynamically spot patterns and trends in raw data and then describe those findings in plain English, Wordsmith can automate 2,000 stories per second. The platform generates insightful, customized content on an unprecedented scale for clients like the Associated Press, Samsung, Comcast, and

Automated Insights also offers applications that run on its Wordsmith platform including Wordsmith for Marketing, which enables marketing agencies to automate reporting for clients. Learn more at


Based in Boise, Idaho, is the world's largest online sports nutrition store. The site carries more than 13,500 health and fitness supplements and accessories, shipping to customers in more than 155 countries. helps more than 29 million people every month achieve their health, fitness and appearance goals by offering over 35,000 pages of FREE information, including more than 25,000 articles and 10,000 videos, expert-designed online training programs, and new content added daily. For more information, please visit

CONTACT: Allison Kim PR and Media Manager 208-377-3326x309