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First Citizens Bank Launches Updated, Enhanced Firstcitizens.com Website

RALEIGH, N.C., Feb. 10, 2015 (GLOBE NEWSWIRE) -- North Carolina-headquartered First Citizens Bank announced today that it has launched a redesigned website — firstcitizens.com — that features a fresh look and helpful new tools and content.



"Our new website design provides easier navigation and enhanced information that make the site even more beneficial to our customers as they pursue their financial goals," said Karla Mizelle, manager of delivery strategy and optimization for First Citizens Bank. "The redesigned firstcitizens.com reflects our Forever First® commitment to provide the very best customer experience — whether through our website, on the phone or at our branches — in all the many ways people bank with us."

Some of the key enhancements to the firstcitizens.com site include:

  • Expanded content, including financial advice and resources. The new "Advice and Planning" and "Small Business Insights and Tools" centers offer a multitude of tips and research articles and nearly 60 consumer and business calculators to help customers manage their money and make more informed financial decisions. In addition, product pages throughout firstcitizens.com have been enhanced with expanded content and helpful comparison charts.
  • Improved navigation. The new navigation is even easier to use. Information about products and services is only one or two clicks away from the homepage. Customers have ready access to common features, such as finding banking locations, logging into personal and business banking, opening accounts and conducting a quick rate search.

    The main menu is grouped into categories such as "Banking" and "Loans and Credit" and also allows customers to quickly search for and find information about a desired task, such as "switching to First Citizens" or "buying a home."
  • A simplified login. The site's customer login process has been consolidated and is even more straightforward so customers can log in to any of First Citizens' online services directly from one location.

Founded in 1898 and headquartered in Raleigh, N.C., First Citizens Bank serves customers at more than 560 branches in 18 states and the District of Columbia. First Citizens Bank is a subsidiary of First Citizens BancShares Inc. (Nasdaq:FCNCA), which has $30 billion in assets. For more information, call toll free 1.888.FC DIRECT (1.888.323.4732) or visit firstcitizens.com. First Citizens Bank. Forever First®.

CONTACT: Barbara Thompson First Citizens Bank 919.716.2716

Source:First Citizens BancShares Inc.