The digital dating business is on fire—in fact, the head of IAC's Match Group, which owns Match, Tinder and OK Cupid, said this was the best January he's ever seen, with users up 60 percent from last year, and up over 600 percent over the past five years.
"Overall usage is amazing," says Match Group Chairman Greg Blatt. "January is to dating what December is to retail, so it's a big sign of where things are going. We're seeing strength across all our products."
Blatt says with about 20 to 25 percent of single people using online and dating apps right now, there's no reason that percentage shouldn't double over the next couple years, and that's thanks largely to mobile. "The phone has become an extension of everything we do. Dating is not only going to be no exception to that, but will lead the way."