The world has been aroused – in different ways – by the "Fifty Shades of Grey" movie and sex shops – including in the more reserved parts of the world -- are looking to cash in on the interest around the film.
"A different type of customer has been coming into the store that have read the book, seen the film and felt inspired and re-enact their favorite scene," Carly Ward, store manager at a London branch of adult store Ann Summers, told CNBC.
Fifty Shades of Grey will open in 60 countries on the weekend – neatly timed with Valentines Day – but has been banned in Malaysia. The film follows business mogul Christian Grey and his relationship with Anastasia Steele. Scenes of BDSM – bondage/discipline, dominance/submission, and sadism/masochism – run throughout the book and film. And fans are rushing out to buy props for themselves.
"We've made sure to stay well stocked on certain items in the BDSM genre," Steve Bannister, president of BMS Enterprises, a Canadian sex toy wholesaler told CNBC by email.
"Whips, restraints, crops, floggers, blindfolds and beads are all very popular right now…and I only see it gaining once the movie comes out."