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What does it mean when the CEO of the world's most valuable company visits the world's most scrutinized country?
It means it's big financial and political news at the same time.
Just as the front pages of the major papers go back and forth over Israeli Prime Minister Benjamin Netanyahu's visit to the US and his address to a joint session of Congress, Apple's Tim Cook is now reportedly set to visit the Holy Land.
Cook is expected to visit and officially open Apple's new Israeli headquarters in Herzliya next week.
The visit is largely indicative of the fact that money talks and political hyperbole walks.
As so many world leaders make a regular habit of castigating Israel for one reason or another, and even some American politicians are condemning Netanyahu for having the gall to make a speech, more and more of the world's most vital companies and investors are pouring more money into Israel than ever.
Israeli startups raised a record $3.4 billion in 2014 and have already raised $1.1 billion so far in 2015.
While Apple is getting the most attention for an individual company now, Intel's long-running investment in Israel is also getting kicked up a notch with an $800 million factory upgrade it's currently completing in the city of Kiryat Gat.
Even Turkey, whose leader Tayyip Erdogan is a virulent critic of Israel, isn't letting political rhetoric get in the way. Trade between Turkey and Israel is booming, going from $2.6 billion in total trade in 2009 to more than $5 billion now.
This list goes on and on.
Attempts to de-legitimize Israel with economic boycotts, like the one focused on Israeli owned and operated Sodastream, are common on college campuses and similar venues.
And they're failing.
Trade to and from Israel is apparently too important to give any quarter to the protests.
Money, and the ambition to make more of it, is always the best peacemaker.
What do you think?
Share your thoughts in the comments section below.