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Bulldog Solutions Launches Oracle Marketing AppCloud Application to Centralize and Accelerate Marketing Planning for B2B Enterprises

AUSTIN, Texas, Feb. 16, 2015 (GLOBE NEWSWIRE) -- Bulldog Solutions™ today announced that its Gameplan™ software, a SaaS-based marketing planning and performance measurement solution for B2B enterprises, is now available on the Oracle Marketing AppCloud. Gameplan software helps marketers to deliver more disciplined marketing through a marketing orchestration layer. The Oracle Marketing AppCloud is one of the industry's most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

Bulldog's Gameplan application enables Oracle Marketing Cloud customers to easily consolidate disparate enterprise marketing planning processes though one centralized application, which can enable enhanced team collaboration and increase marketing velocity. The software book-ends the planning process with budgeting and demand modeling modules that can help standardize plan development and enhance plan forecast sophistication. Once marketing campaigns are in flight, Gameplan provides a customizable reporting module that delivers a single marketing performance dashboard.

"Modern marketing in B2B enterprises requires robust planning and measurement systems that help marketing organizations keep up with the pace of change of their business," said Darin Hicks, CEO of Bulldog Solutions. "With our Gameplan software connected to Oracle Marketing AppCloud, B2B marketing organizations are a step closer to realizing a truly revenue-centric marketing plan in a collaborative and dynamic way."

"We are committed to helping marketers extend and optimize their marketing platform investments by providing the industry's most comprehensive marketing cloud ecosystem," said John Stetic, Group Vice President of Product for Oracle Marketing Cloud. "With the addition of Bulldog Gameplan, enterprise B2B marketers using the Oracle Marketing Cloud have an integrated planning solution that can help align resources and deliver more effective marketing campaigns."

Oracle Marketing Cloud customers can visit the Bulldog Solutions Topliners community site to learn more about Gameplan™ software and request a demo.

About Oracle Marketing AppCloud

Oracle Marketing AppCloud expands the industry's most comprehensive marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.

About Bulldog Solutions

Bulldog Solutions is a marketing technology company that inspires B2B marketers with enterprise software and vivid marketing experiences. We believe in the science of marketing and our mission is to empower clients to take a disciplined, disruptive and data-oriented approach to their business. We call it Marketing in HD. For more information on Bulldog Gameplan™ go to: www.bulldogsolutions.com/gameplan.

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more, visit http://www.oracle.com/partners.

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CONTACT: PRIME|PR Nicolia L. Wiles 512.698.7373 nwiles@prime-techpr.com

Source:Bulldog Solutions Inc.