MOSCOW, Feb. 16, 2015 (GLOBE NEWSWIRE) -- CTC Media (Nasdaq:CTCM), a leading Russian independent media company, today announced the one-year anniversary of the launch of its new channel - CTC Love. The channel, which targets young audiences, launched on February 14, 2014. CTC Love offers some of CTC's best programming, including "To Not be Born Beautiful," "Ranetka," "Father's Daughters," and "Margosha," among others.
Over the past year, CTC Love has demonstrated impressive audience growth, taking .78% of share among audiences aged 11-34 as well as over 1% of women aged 11-34.
Yuliana Slashcheva, CEO of CTC Media: "For a channel that broadcasts on satellite and cable, CTC Love has demonstrated exceptional audience metrics, having attracted close to 1% of the total youth audience. Additionally, the channel was launched in record time, with only three months elapsing between the decision to launch the channel and its first broadcast. CTC Love has continued to develop as quickly as it launched and is now available on all major cable and satellite broadcasting platforms, bringing its technical penetration close to 60%."
Lika Blank, Director of CTC Love: "CTC Love launched in February of 2014 as CTC Media's most youth-oriented channel. The positioning, design and high-quality content of the network, which includes hit series such as "Margosha," "Father's Daughters," "Closed School", "Charmed," and "Smallville," have contributed to its attractiveness among young audiences. CTC Love is a dynamic channel, constantly searching for new audiences while demonstrating consistently strong and stable results. CTC Love is also a brave and provocative channel for young audiences. We are now working on expanding our program offering with both Russian and foreign programs, while also developing original content that viewers will be able to access by the end of 2015."
Currently 55.8% of the Russian population can access CTC Love. The CTC Love channel has over 120,000 average monthly online visitors and over 500,000 followers on social media.
About CTC Love
CTC Love is a channel focused on love and relationships. The channel targets viewers aged 11 to 34, with key programming genres including youth dramas and reality shows. The channel is oriented especially at young women, who are also its main audience.
In April 2014 CTC Love became available through most major cable and satellite television operators. CTC Love is included in programming packages available through most major operators, including Tricolor, Orion Express, NTV +, Rostelekom, ER Telekom, MTS, Bilain TV, Megafon, Akado and Transtelecom as well as through most regional cable networks.
The channel reaches over 90% of households in Moscow, with practically all residents of the capital enjoying access. The channel's reach expanded to over 70 Russian cities in May 2014, including major cities such as Saint Petersburg, the Moscow area, Astrakhan, Barnaul, Bryansk, Voronezh, Yekaterinburg, Izhevsk, Murom, Nakhodka, Nevinnomyssk, Novokuznetsk, Orenburg, Pyatigorsk, Rostov-on-Don, Ryazan, Rybinsk, Samara, Stary Oskol, Syktyvkar, Tolyatti, Tyumen, Ufa, Chelyabinsk and Yaroslavl.
In October 2014 CTC Love received the "Golden Ray" award for "most colorful start." The Golden Ray awards honor Russian-language thematic channels broadcasted through cable and satellite platforms both in Russia and abroad.
More information on CTC Love can be found on the channel's website: http://love.ctc.ru/
About CTC Media
CTC Media is the leading Russian independent media company. The group manages four television channels in Russia (CTC, Domashniy, Peretz and CTC Love) as well as Channel 31 in Kazakhstan with combined audience of the five channels exceeding 150 million viewers. The international version of CTC Channel is available in North America, Europe, Central Asia, Armenia, Georgia, Azerbaijan, the Middle East and Kyrgyzstan. The international version of Peretz Channel is available in Belarus and Kyrgyzstan. CTC Media also owns several digital entertainment media assets including videomore.ru, domashniy.ru, ctc.ru and peretz.ru. CTC Media is traded on NASDAQ under the symbol CTCM.
For further details, please visit www.ctcmedia.ru or contact:
CTC Media, Inc.
Head of Investor Relations
+7 (495) 981-07-40
+7 (495) 785 63 47, ext. 4352,
+7 (985) 763 00 85
Source:CTC Media, Inc.