WASHINGTON, Feb. 16, 2015 (GLOBE NEWSWIRE) -- The United States Hispanic Chamber of Commerce (USHCC) applauds Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI) on the launch of their new public health awareness program in collaboration with television star Mario Kreutzberger, better known as 'Don Francisco.' The program, called 'Cuida Tu Don,' or 'Take Care of Your Gift,' is designed to engage and educate Hispanics with type 2 diabetes on treatment options and long-term healthy lifestyle choices.
"As a disease that affects millions of Hispanics in the U.S., awareness, education and engagement on managing type 2 diabetes is critically important. Boehringer understands that with a median age of 27- 10 years younger than the general U.S. population, the 'Cuida tu Don' program is a true investment in the workforce of tomorrow," said USHCC President & CEO Javier Palomarez. "The USHCC is proud to see our partners at Boehringer Ingelheim- with the help of legendary entertainer Don Francisco- make this significant, future-focused investment in the health of our community, and look forward to witnessing its positive impact."
'Cuida tu Don' provides participants with in-depth educational resources on three key aspects of diabetes – nutrition, fitness and treatment options. In addition, the program features webinars hosted by Don Francisco, best known for his roles on Univision, the network with the largest audience of Spanish language viewers worldwide. Experts in the health and medical sciences fields will provide advice on adhering to healthy lifestyle choices conducive to treatment of type 2 diabetes. For more information on the program, visit www.cuidatudon.com.
Boehringer Ingelheim Pharmaceuticals, Inc., one of the world's leading pharmaceutical companies, has been a partner of the USHCC since February of 2014. Founded in 1885, BI has focused on the manufacturing and marketing of products that address various illnesses including respiratory and cardiovascular disease, diabetes, and hepatitis- many of which are prevalent within the Hispanic population. Through the research, development, manufacturing and marketing of high therapeutic value, Boehringer Ingelheim is using innovative solutions to address health problems across the globe.
About the USHCC
Founded in 1979, the USHCC actively promotes the economic growth and development of our nation's entrepreneurs. The USHCC advocates on behalf of nearly 3.2 million Hispanic-owned businesses, that together contribute in excess of $486 billion to the American economy, each year. As the leading organization of its kind, the USHCC serves as an umbrella to more than 200 local chambers and business associations nationwide, and partners with more than 240 major corporations throughout the United States.
For more information, visit www.ushcc.com.
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CONTACT: Ammar Campa-Najjar Director of Communications and Marketing (619) 721-5148Source:United States Hispanic Chamber of Commerce