Oops: Krispy Kreme sparks outrage for 'KKK' event

Doughnut chain Krispy Kreme apologized Tuesday after one of its U.K. franchise partners promoted a "KKK" event for a club at the brand, evoking comparisons to the U.S. white supremacist organization.

A store in Hull, England listed an event called "KKK Wednesday," set to occur tomorrow. In this instance, KKK stands for "Krispy Kreme Klub," but it drew outrage for sharing an abbreviation more commonly associated with the Ku Klux Klan.

In an email to CNBC, Krispy Kreme Manager Public Relations/Media Relations Lafeea Watson wrote the brand was "truly sorry for any inconvenience or offence this misstep may have caused our fans."

"We do believe this was a completely unintentional oversight on the part of our longtime franchise partners in the UK," Watson wrote. "They have taken quick and appropriate actions to remove the materials online and in-shops, and have wholeheartedly apologized to their consumers. They have also assured us that they will be taking greater precautions with their publicity materials in the future."

The chain has taken the post down from its Facebook page, Mashable reported.