After spending a year buried in the competition in the natural and organic space, Jim Cramer thinks Whole Foods Market finally has its mojo back.
The stock initially peaked in October of 2013 at $65, and then fell down to the mid-$30s a year later. This drop inspired Whole Foods management to kick into action and institute new innovations both within a customer experience and value perspective.
The company responded by cutting prices, renovating stores and adding technological improvements that have been a game changer.
Can this stock keep soaring? To find out, Cramer sat down Wednesday on "Mad Money" with Whole Foods Market Co-CEO Walter Robb.
"I think you have to be relevant on price, so you can talk about quality, because we are about ultimately the quality. Quality of the food, quality of the experience for the customers, quality of the workplace for the team members and all of those things together," said Robb.
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Yipee! Starbucks hit an all-time high on Wednesday, and continues to get stronger and stronger over time. However before jumping for joy, Cramer wants to make sure that investors are putting the stock in their portfolio for the right reasons.
Cramer added that if an investment in Starbucks is made for the reasons, this is the ingredient that will lead to long-term growth and prosperity with the stock. Not the weak handed investors who might be in it for the wrong reasons, such as the price of coffee.
Coffee prices have been steadily dropping since October, and during this time investors finally took the time to notice what Starbucks has to offer outside of the price of coffee; such as its outstanding performance, customer loyalty and profitability.
"It's a shame that the coffee price issue obscured the real story here for so many people, but, once again, this kind of 'one-way' data point thinking led investors astray … when it was actually quite strong," said the "Mad Money" host.
With that said, here is Cramer's recommendation for the right way to invest in Starbucks: Do your homework. That means go and listen to the latest company conference call, read its press releases. Then make up your own mind to decide if this is a sound, long-term investment.
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