The boss of Motorola has slammed iPhone prices as "outrageous" after its build-your-own phone service came under a scathing attack by Apple's design guru, Jony Ive.
Lenovo-owned Motorola offers a service called "Moto Maker" which lets users personally customize a Moto X smartphone.
In an interview with the New Yorker, Ive appeared to criticize Motorola's offering as reducing the role of the designer.
"Their value proposition was 'Make it whatever you want. You can choose whatever color you want.' And I believe that's abdicating your responsibility as a designer," Ive said, but asked the news website not to name the company he was talking about.