iDreamSky to Incorporate Bruce Lee Into Temple Run 2 China Version

SHENZHEN, China, Feb. 23, 2015 (GLOBE NEWSWIRE) -- iDreamSky Technology Limited (Nasdaq:DSKY) ("iDreamSky" or the "Company"), China's largest independent mobile game publishing platform, today announced that Bruce Lee will be available as a playable character in Temple Run 2 China version through a partnership with Bruce Lee, LLC. Developed by Imangi Studios, Temple Run 2 is a hit mobile game with more than one billion downloads worldwide.

Widely recognized as the man who brought martial arts to the global stage, Bruce Lee is known for films such as The Way of the Dragon and Enter the Dragon, and as the creator of the groundbreaking martial art of Jeet Kune Do. Players will be able to play as Bruce Lee as they run and jump through the game's multiple levels, and will read some of his most famous quotes along the way.

"As one of the most talented martial artists of all time, Bruce Lee immediately appeals to many Chinese users and is a perfect fit for the Temple Run franchise," commented Mr. Michael Chen, CEO and Founder of iDreamSky. "As the largest independent mobile publisher in China, iDreamSky is working diligently to extend the lifetime of our games by leveraging our demonstrated ability to localize games and introduce new content."

Ms. Shannon Lee, CEO of Bruce Lee, LLC added, "I am very excited to have my father become part of the Temple Run family. It's apropos the character will launch in 2015, which just happens to be his 75th birthday year!" said Shannon Lee, CEO of Bruce Lee, LLC. "Not only is this a great and fun way to celebrate my father's birthday. I am grateful that his legacy will continue to live on for fans of all ages to enjoy."

About Imangi Studios

Imangi Studios was founded in 2008 by husband-and-wife team Keith Shepherd and Natalia Luckyanova with the goal of creating small fun games for everyone to enjoy. What started as a dream job for the couple has evolved into a successful business, with Keith and Natalia now working with a team of other talented game creators. In June 2014, Imangi announced that its mega-hit Temple Run series had amassed over a billion downloads, defining it as one of the most popular games in history. The Temple Run franchise has expanded to create Temple Run: Brave and Temple Run: Oz, as well as over 30 global licensees from apparel to publishing.

About Bruce Lee, LLC

BRUCE LEE LLC is a global licensing company with the exclusive rights to license international icon Bruce Lee. Bruce Lee LLC is a subsidiary of Bruce Lee Enterprises, the exclusive owner of all commercial merchandising, allied rights and marks relating to the use of Bruce Lee's name, image and attributes worldwide. Bruce Lee, LLC aims to work with select, like-minded partners to create content, products and opportunities that honor, embody and uphold Bruce Lee as the source of motivation and inspiration that he is for people the world over.

About iDreamSky

iDreamSky Technology Limited (Nasdaq:DSKY) is the largest independent mobile game publishing platform in China based on the number of active users in 2013, according to Analysys International, an independent market research firm. The Company believes that it has redefined the role of a game publisher by redesigning and optimizing third-party games and delivering them to users through its proprietary distribution channels as part of its broader publishing solution. Well-known international mobile game developers grant the Company access to the source codes of their games, allowing for greater control and efficiency in redesigning their games for the China market. The Company distributes these games through both its proprietary distribution channels and third-party channels, such as app stores and device pre-installations. The Company also operates games as a service, where the Company offers live game services and gains user insights through its multi-dimensional data analysis engine to drive ongoing game optimization and monetization. For more information, please visit

Safe Harbor Statement

All statements other than statements of historical fact contained in this release, including statements regarding future results of the operations of the Company are forward-looking statements, which are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to a number of risks, uncertainties and assumptions that could cause actual results to differ materially. Factors that might cause or contribute to such differences include, but are not limited to: the Company's ability to effectively acquire, retain and monetize users; the fact that a relatively small number of games continue to account for a substantial majority of the Company's revenue, and declines in popularity of these games could harm its financial results; the Company's ability to extend the life cycle of its existing popular games and to source and launch new popular games in a timely manner; the fact that revenues from new games may not be sufficient to offset declines in revenues in more mature games; market acceptance of new games and enhancements to existing games; the Company's relationship with developers of popular games and its ability to enter into favorable revenue sharing arrangements with the developers; the Company's relationship with China's major mobile game distribution and payment processing platforms; the continued growth of the Company's proprietary distribution channel and the effectiveness of cross-promotion on its platform; intense competition in the mobile game industry; the Company's relatively short operating history; the price of the Company's ADSs and changing market conditions for its ADSs; general economic conditions and their impact on consumer spending, especially leisure spending; acquisition-related risks, including unknown liabilities and integration risks; as well as those risks detailed from time to time under the caption "Risk Factors" and elsewhere in the Company's Securities and Exchange Commission filings and reports, including in the prospectus filed by the Company on August 7, 2014. In addition, the Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time. It is not possible for the management to predict all risks, nor can the Company assess the impact of all factors on its business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements that the Company may make. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this release are inherently uncertain and may not occur, and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. Accordingly, you should not rely upon forward-looking statements as predictions of future events. The Company does not undertake any obligation to update publicly or revise any forward-looking statements for any reason after the date of this release, nor to conform these statements to actual results, future events, or to changes in the Company's expectations.

CONTACT: iDreamSky Contact: For investor and media inquiries, please contact: iDreamSky Technology Limited Ms. Caroline Dong Phone: +86-755-8668-5111 (8010) E-mail: Christensen In China Mr. Christian Arnell Phone: +86-10-5900-1548 E-mail: In US Ms. Linda Bergkamp Phone: +1-480-614-3004 Email: lbergkamp@ChristensenIR.comSource:iDreamSky Technology Limited