PARK CITY, Utah, Feb. 23, 2015 (GLOBE NEWSWIRE) -- According to The NPD Group, the leading market research company, Skullcandy was the number one selling brand of total headphones and "in-ear" headphones for 2014 measured in units sold. For the year Skullcandy's total quantity sold increased nearly 16%.
Skullcandy President and Chief Executive Officer, Hoby Darling, said, "To be the number one choice for the consumer is an incredible honor for our brand and shows the results of our hard work over the past several years. I believe our focus on consumer led innovation, premium audio and product quality, the strength of our brand, and having it all backed by our industry leading warranty resulted in us becoming number one. Our in-house product and R&D capabilities have allowed us to accelerate innovation in our product line and over-deliver for our consumer on premium audio and overall quality. Our new product introductions have also expanded Skullcandy from being a leading youth culture lifestyle headphone brand to being one of the most relevant performance audio brands in the United States."
Other highlights for the year reported by NPD for Skullcandy include the following sales in units sold for the US market:
- Skullcandy had the number one selling "in-ear" headphone;
- Skullcandy had 3 of the top 10 selling "in-ear" headphones; and
- Skullcandy had 2 of the top 10 selling total headphones.
*Source: The NPD Group Weekly Tracking Service, 52 weeks combined (Jan. 5, 2014 – Jan. 3, 2015).
ABOUT SKULLCANDY, INC.
Skullcandy is the original lifestyle and performance audio brand inspired by the creativity of youth culture. Skullcandy designs, markets and distributes audio and gaming headphones and other accessory related products under the Skullcandy, Astro Gaming and 2XL brands. Skullcandy was launched in 2003 and quickly became one of the world's most distinct audio brands by bringing unique technology, color, character and performance to an otherwise monochromatic space; helping to revolutionize the audio arena by introducing headphones, earbuds and other audio and wireless lifestyle products that possess unmistakable style and exceptional performance. The Company's products are sold and distributed through a variety of channels in the U.S. and over 80 countries worldwide, including the company's website at www.skullcandy.com.