WILMINGTON, Del., Feb. 24, 2015 (GLOBE NEWSWIRE) -- InterDigital, Inc. (Nasdaq:IDCC), a mobile technology research and development company and solutions provider, and Redknee Solutions Inc. (TSX:RKN), a leading provider of real-time monetization and subscriber management software, announced an upcoming demonstration of Wi-Fi monetization use cases at this year's Mobile World Congress.
The two companies plan to demonstrate Wi-Fi monetization use cases that include location-based marketing with sponsored advertisement and single to multi-day Wi-Fi passes for premium Wi-Fi. The use cases are based on the companies' complete solution, which includes InterDigital's Smart Access Manager (SAM) and Redknee's Wi-Fi Monetization solution.
InterDigital's SAM is an intelligent network connectivity and traffic management application for Android and iOS devices. It provides subscribers an improved quality of experience (QoE) on cellular and Wi-Fi wireless networks based on real-time conditions, operator policies and user preferences. This enables mobile operators to retain subscribers with intelligent offload for congestion management and also provide upsell opportunities.
Redknee's Wi-Fi Monetization solution, powered by Redknee Unified, is a 3GPP ANDSF Offload Policy Management platform with a built-in location-based advertising engine. Deployable on-premise or in the cloud, it is designed to help operators generate additional revenue from their Wi-Fi investment while allowing the operator to control the user's individual offload experience. By looking at the relevant context such as the subscriber's profile, rate plan, device type, the operator can control when, which, and under what circumstances, the user has access to each hotspot. In addition, the operator can generate additional revenue through location-based advertising, sponsored data promotions, and subscriber analytics, further maximizing the value of their limited Wi-Fi assets.
"Redknee is pleased to partner with InterDigital to enable operators to improve their customer experience, and generate new revenue streams with Wi-Fi based marketing campaigns," said Chris Newton-Smith, Redknee's VP of Marketing. "With Redknee Unified, operators have the flexibility to better monetize their Wi-Fi investment through innovative offerings."
In 2014, Redknee and InterDigital successfully deployed monetization with roaming services with the Brazilian mobile operator Oi, for the FIFA World Cup. Oi was able to better monetize its Wi-Fi investment and enhance their customer's experience through the pilot.
"To justify mobile operators' investment in Carrier Wi-Fi and HetNets with improved wireless capacity, coverage and the QoE that consumers want, it is essential that mobile operators have the ability to monetize Wi-Fi and find other revenue streams," said James Nolan, EVP, InterDigital Solutions. "InterDigital is excited to partner with Redknee, to enable the Wi-Fi business use cases using our innovative mobile technologies such as our Smart Access Manager client."
Demonstrations will take place at both companies' stands: 5H41 and 7A71 at Mobile World Congress.
For more information on this technology and its benefits to mobile phone users, please visit www.interdigital.com.
Redknee is a leading global provider of innovative software products, solutions and services. Redknee's award-winning solutions enable service providers to monetize new services, business models and content and to deliver a connected customer experience - through either SaaS or on-premise based solutions. Redknee's real-time monetization and subscriber management platform provides innovative converged charging, billing, policy management, and customer care solutions for over 200 communications service providers and is supporting service providers to monetize digital services across utilities and smart meters, transportation, connected homes and vehicles, and other enterprises that are emerging from the growing ecosystem of the Internet of Things (IOT). Established in 1999, Redknee Solutions Inc. (TSX:RKN) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities.
For more information about Redknee and its solutions, please go to www.redknee.com.
InterDigital develops technologies that are at the core of mobile devices, networks, and services worldwide. We solve many of the industry's most critical and complex technical challenges, inventing solutions for more efficient broadband networks and a richer multimedia experience years ahead of market deployment. InterDigital has licenses and strategic relationships with many of the world's leading wireless companies. Founded in 1972, InterDigital is listed on NASDAQ and is included in the S&P MidCap 400® index.
InterDigital is a registered trademark of InterDigital, Inc.
For more information, visit: www.interdigital.com.
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