Indian budget consumer electronics firm iBall raised eyebrows this week on a report that it has stolen South Korean juggernaut Samsung's crown as India's number one tablet vendor.
Mumbai-based iBall claimed a 15.6 percent share of India's tablet market in the fourth quarter of 2014, up from 4.5 percent a year earlier, as Samsung's share shrank to 12.9 percent from 17.9 percent, according to IDC.
"iBall rapidly climbed up its way to the number 1 spot [last] quarter. Its growth is backed by low cost products targeted at consumers looking to own entry level form factors. The brand is actively engaged in expanding its retail presence as well as geographical reach," said IDC.
iBall launched in 2001 with just one product category – the mouse. It ventured into the mobile phone business in 2010 and made its foray into tablet space a year later with the iBall Slide. In a price sensitive market, iBall products are attractive.
"Local tablet vendors are posing stiff competition to Samsung at retail counters," IDC added.
As with smartphones, the tablet market is becoming increasingly commoditized, enabling low-cost manufactures to produce compelling devices at competitive costs.