Russian president Vladimir Putin has a real "winning" mindset which contrasts greatly to the inefficient policies put forward by Western powers, according to a U.K. political strategist.
"I'm afraid whether we like it or not, he's a winner," author and journalist Alastair Campbell told CNBC Wednesday.
Campbell was primarily known as the director of communications of the Labour Party -- including the time Tony Blair was prime minister between 1997 and 2003. He is known in the U.K. as the man who built the reputation of Blair and played a key role alongside him during his early years in power.
He said that Putin's core objectives are far more thought-out than other world leaders, including U.S. President Barack Obama. He said that Western nations had a tendency to offer piecemeal responses to their aims, whereas Putin had a clear idea to resurrect the reputation of the Russian Federation on the global stage.
"Of course it's easier when you control the media and you do all the terrible things that he does, but it's not enough to just say that he is a bad man, the West does have to have a strategy to respond," he said.