A group of neuroscientists has created the first energy-drink designed to give a boost to your brain. It's called truBrain, and according to the company's CEO Chris Thompson, it packs a punch that's much smarter than a jolt of caffeine.
"Our mission is to quantify attention and productivity in the brain, and optimize performance," said Thompson.
Watch Thompson pitch his start-up to Vast Ventures partner Nikhil Kalghatgi, Pantegrion Capital founder and CEO Alicia Syrett and Maveron Partner Rebecca Kaden. Will the drink quench the CNBC "Power Pitch" panel's thirst or leave a bad taste in their mouths? Watch the video to find out.