Instagram's growth and advertising's shift to digital platforms will drive a Facebook stock rally, Cowen and Co.'s head of sales trading said Thursday.
"Those trends are going to be very positive for Facebook, which is one of the few companies that's really going to benefit from that," David Seaburg told CNBC's "Power Lunch."
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The social network's stock has risen 2 percent this year and was trading around $80 per share on Thursday. Facebook-owned photo-sharing app Instagram, which a Cowen analyst recently valued at $33 billion, will be a "massive driver" for the social media giant, Seaburg said.