This marks the latest move to boost digital ordering at Domino's.
"We really think of ourselves in a lot of ways as a tech company—we're almost an e-commerce company that sells pizza," said Dennis Maloney, vice president of multimedia marketing at Domino's, in a phone interview.
To use the service, customers must have a Domino's app on their smartwatch along with a saved or recent order on their profile.
Digital orders are vitally important for Domino's because they result in higher checkouts and customer satisfaction.
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"Digital orders are more profitable and get a better product mix," said Maloney, adding that customers are able to see a wider selection of available products than when they merely call up their local Domino's to order.
To date, no major restaurant chain has launched its own platform for smartwatch ordering, said Aaron Allen, global restaurant consultant with Aaron Allen & Associates, in a phone interview.
"That could be one of the next boom areas of develop and a big opportunity for restaurants to jump on," said Allen, adding that it has the potential to be "a multibillion-dollar segment."