Google has already set the industry abuzz with its electric, self-driving cars, and the market is filled with rumors of Apple following suit.
But speaking to CNBC at the Mobile World Congress in Barcelona, Ghosn said the auto business was not attractive to tech giants on the hunt for high profit margins.
"Unfortunately, it is not an extremely profitable industry," he said.
"It's an industry that requires a lot of investment and unfortunately it doesn't have so much high return. I would say the classical car industry is an area not very attractive for people in the high-tech who are making very interesting margins."