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Mrs. Freshley's(R) and Cinnabon(R) Expand Partnership With New Cinnamon Treats

THOMASVILLE, Ga., March 2, 2015 (GLOBE NEWSWIRE) -- Mrs. Freshley's®, an award-winning brand of snack cakes and pastries from Flowers Foods, is pleased to announce the expansion of its partnership with Cinnabon®, the global multi-channel leader in cinnamon indulgence, to create two new Mrs. Freshley's snacks featuring delicious Cinnabon cinnamon. New Mrs. Freshley's Cinnamon Twirls and Mini Donuts, made with Cinnabon's signature cinnamon, will be available in supermarkets, convenience stores, and vending machines nationwide today.



"Cinnabon's proprietary cinnamon elevates Mrs. Freshley's most popular snacks to the next flavor level and our fans love it," said Brent Bradshaw, Flowers Foods' vice president of marketing. "We're thrilled to partner with Cinnabon again and double the varieties we offer with their special cinnamon."

"Cinnabon's partnership with Mrs. Freshley's is a great example of our strategy to align our brand with companies that create delicious treats using our world famous Cinnabon cinnamon," said Kristen Hartman, SVP, Snacks Marketing, Focus Brands. "We're excited that our fans can treat themselves in even more ways."

Cinnamon enthusiasts will enjoy Mrs. Freshley's new take on the traditional mini donut, which are soft cake mini donuts coated with Cinnabon cinnamon. Mrs. Freshley's Cinnamon Mini Donuts made with Cinnabon cinnamon are available in 3-oz. single-serve 6-packs, and 10-oz. multi-pack bags.

Mrs. Freshley's Cinnamon Twirls made with Cinnabon cinnamon are a classic sweet roll swirled with a ribbon of Cinnabon cinnamon. New Cinnamon Twirls made with Cinnabon cinnamon are available in a 3-oz. single serve 3-packs and 6-oz. multi-pack 6-packs.

These new snacks join two other Mrs. Freshley's snacks made with Cinnabon cinnamon—Cinnamon Honey Buns and Cinnamon Danish—providing cinnamon fans with a variety of delicious choices for breakfast or snack time. The entire Mrs. Freshley's made with Cinnabon cinnamon line features new eye-catching packaging.

For more information, visit www.mrsfreshleys.com or www.facebook.com/mrsfreshleys.

About Mrs. Freshley's

Mrs. Freshley's, an award-winning brand of snack cakes and pastries synonymous with freshness, quality, and great taste for more than 15 years, is available in supermarkets, convenience stores, and vending machines nationwide. With more than 50 different varieties, there is a Mrs. Freshley's favorite for everyone. Visit www.mrsfreshleys.com for product information, recipe ideas and more.

About Cinnabon

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates over 1,000 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments.

Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter @Cinnabon or become a Facebook fan at http://www.facebook.com/Cinnabon.

About FOCUS Brands Inc.

Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 4,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky's®, Moe's Southwest Grill®, Auntie Anne's® and McAlister's Deli®, as well as Seattle's Best Coffee® on certain military bases and in certain international markets. Please visit www.focusbrands.com to learn more.

CONTACT: Emily Oliver The Zimmerman Agency eoliver@zimmerman.com

Source: Mrs. Freshley's