Cartesian Enhances Customer Value Management Module Through Addition of Dynamic Churn Propensity Model

OVERLAND PARK, Kan., March 3, 2015 (GLOBE NEWSWIRE) -- Cartesian™, a specialist provider of consulting services and managed solutions to the global communications, technology and digital media industries (TMT), has announced enhancements to its Managed Analytics solution offering. Cartesian has developed a dynamic churn propensity model as part of its Customer Value Management (CVM) module, designed to help service providers identify targetable segments of at-risk customers.

"All our Managed Analytics solutions are designed to deliver quantifiable ROI," says Philipp Muelbert, Managed Analytics Global Practice Lead at Cartesian. "When we work with customers of our CVM module, the churn propensity model serves as an invaluable tool in helping us to ensure specific subscribers are targeted with campaigns designed to their specific situation, and offers which are commensurate with their lifetime value, ensuring an optimal cost/benefit balance."

Working with operators in Europe and North America, Cartesian has developed a best-in-class churn propensity framework. Cartesian's experience allows rapid identification of the key churn drivers and the model can incorporate more than 200 variables, allowing for the identification of churn drivers unique to specific sub-segments, thus enabling very targeted and effective marketing programs. The churn propensity model takes inputs from the subscriber data analytics record within Cartesian's CVM module, providing a direct link between a subscriber's churn propensity and their lifetime value. Seamless integration with other elements of the CVM module provides customers with a comprehensive solution to design, test, implement, measure and refine campaigns.

Built on the award winning Ascertain platform, Cartesian's Managed Analytics offering combines fully managed, flexible and adaptable analytics tools with deep industry expertise, providing clients with actionable insights based on their unique situation. To address the complex needs of companies operating within the telecommunications, media and technology sectors, the Managed Analytics solution offers targeted modules in Network Expansion, Sales & Marketing Insights, Product Management, Customer Value Management, Wi-Fi Support and Connected Life Strategies.

About Cartesian, Inc.

Cartesian, Inc. (Nasdaq:CRTN) is a specialist provider of consulting services and managed solutions to leaders in the global communications, technology and digital media industries. Cartesian provides consulting in strategy, execution and managed solutions to clients worldwide. The company has offices in Boston, Kansas City, London, New York and Washington.

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Source:Cartesian, Inc.