×

Ebix Enters the Health Communications & Content Exchange Market in India by Acquiring Delhi Based Via Media Health

ATLANTA, March 3, 2015 (GLOBE NEWSWIRE) -- Ebix, Inc. (Nasdaq:EBIX), a leading international supplier of On-Demand software and E-commerce services to the insurance, financial and healthcare industries, today announced that it has acquired Via Media Health, one of India's leading health content & communication companies. Ebix also announced that Via Media Health would be immediately integrated into its A.D.A.M. Health Information Exchange Division.

With nearly thirteen years of experience in health communication, Via Media Health offers a wide range of content & communication services to the health sector in India. This includes Healthcare PR, Digital Communications & integrated communication solutions and content services for Consumer Healthcare, Hospitals, Medical Devices, Diagnostics and the Pharmaceutical industry. Via Media Health's acquisition will provide A.D.A.M. immediate access to clients across healthcare delivery, diagnostics, consumer health, pharmaceuticals and public health and to a wide network of Key Opinion Leaders (KOLs), Medical Bodies, Associations and the Govt. & Development Organizations in India; with whom Via Media Health has been working closely for more than a decade.

Via Media Health presently works as an Official Partner for Communication & Alliance solutions to prestigious medical bodies like the Indian Medical Association, Indian Dietetic Association, Cardiology Society of India and some of the premier medical institutes such as the All India Institute of Medical Sciences (AIIMS) and Sir Gangaram Hospital.

Ebix Chairman of the Board, President and CEO Robin Raina said, "We are excited that we are entering the Indian market at a time when Health services and education has been declared a big priority by the Indian Government. Our A.D.A.M. Health Information Exchange and Via Media Health complement each other's services perfectly, opening up tremendous cross-selling opportunities on both sides. We see this not just as a business opportunity but also as an opportunity to contribute to health and medical education in India. Via Media Health's reach and expertise, I feel, will help speed things up for us in that direction."

Swadeep Srivastava, MD and CEO, Via Media Health said, "We are immensely pleased to have become a part of Ebix's A.D.A.M. operations. We strongly believe that there is a great synergy between Via Media Health's culture of innovation and A.D.A.M.'s culture of excellence. I am confident that we have the talent and ability to take A.D.A.M. India to great heights".

Swadeep Srivastava, will now serve as the Vice President & Country Head of Ebix's A.D.A.M. - India operations.

About Via Media Health

Via Media Health is a 13 years old communication, consulting, and networking organization focused on innovative health communication solutions in India. Via Media Health's services include Healthcare PR services for health brands & Digital communication and content services for health & wellness companies, healthcare providers and the pharmaceutical industry. Via Media Health also offers integrated health communication solutions to clients across a range of industry segments, including healthcare delivery, diagnostics, consumer health, pharmaceuticals and public health. Its networking domain includes the strong affinity with the Key opinion Leaders (KOLs) including the key Doctors, Nutritionists, Hospital Administrators, Policy Makers and the Medical Bodies, Chemists, Nurses and other Health Associations and it runs a unique capacity building module of Health Writers & Editors in India, which helps Via Media Health leverage its affinity for health content creation using the largest network of Medical & Health, Nutrition Content Writers in India. For more information, visit the company website at www.viamediahealth.com

About A.D.A.M. and Ebix, Inc.

A.D.A.M. is a business unit of Ebix focused on providing innovative multimedia health content trusted by best-in-class websites, consumer health portals, healthcare, biomedical, medical device, pharmaceutical, and academic organizations. For more information, visit the business unit's website at www.adam.com

A leading international supplier of On-Demand software and E-commerce services to the insurance, financial and healthcare industries, Ebix, Inc., (Nasdaq:EBIX) provides end-to-end solutions ranging from infrastructure exchanges, carrier systems, agency systems and risk compliance solutions to custom software development for all entities involved in the insurance industry.

With 40+ offices across Australia, Brazil, Canada, India, New Zealand, Singapore, the US and the UK, Ebix powers multiple exchanges across the world in the field of life, annuity, health and property & casualty insurance while conducting in excess of $100 billion in insurance premiums on its platforms. Through its various SaaS-based software platforms, Ebix employs hundreds of insurance and technology professionals to provide products, support and consultancy to thousands of customers on six continents. For more information, visit the Company's website at www.ebix.com.

CONTACT: Katie Shuford, Edelman - 404-443-7399 Katie.Shuford@edelman.com Aaron Tikkoo - 678-281-2027 atikkoo@ebix.com

Source:Ebix, Inc.