SAN DIEGO, March 3, 2015 (GLOBE NEWSWIRE) -- LRAD Corporation (NASDAQ: LRAD), the world's leading provider of long range acoustic hailing devices (AHDs) and advanced mass notification systems, today announced the retention of Foley & Lardner LLC to consult on the development of marketing, strategic planning, and business development strategies for growing LRAD's domestic mass notification business.
Karen E. Bowling, Director of Public Affairs for Foley & Lardner will act as the liaison between the companies. Ms. Bowling most recently served as Chief Administrative Officer for the City of Jacksonville, Florida. Prior to serving Jacksonville, Ms. Bowling spent over 25 years in marketing and senior management at several public and private companies. In 2001, she co-founded one of the first chains of retail health clinics with Florida Governor Rick Scott.
"Karen's recent position as the Chief Administrative Officer for the city of Jacksonville provides unique insight and understanding as to how municipalities and counties are addressing the critical issue of mass notification," commented Tom Brown, President and CEO of LRAD Corporation.
"Siren-based mass notification systems have critical gaps in coverage, particularly the absence of highly intelligible voice messaging and continuous broadcast longevity to provide lifesaving notifications and instructions throughout emergencies and crises," Brown added. "Powered by LRAD, our One Voice™ systems combine mass notification with public address to safely provide superior voice broadcasts over localized and large areas (from 50 meters up to 5.3 sq. kilometers). LRAD's optimized driver and waveguide technology ensures every broadcast cuts through wind, engine and background noise, and is clearly heard and understood, even inside buildings and vehicles."
"There is growing demand for clear voice systems that warn, inform and instruct municipalities, populations and large crowds throughout natural or man-made emergencies, and during large public events," added Ms. Bowling. "We look forward to introducing LRAD's state-of-the-art mass notification systems to municipalities, universities, stadium facilities and other outdoors venues."
In advance of tornado season, LRAD mobile mass notification systems were demonstrated in Oklahoma last week to local and county government officials, law enforcement representatives, fire and emergency management leaders, local college and primary school delegates, leaders from the local National Guard, and media representatives in Muskogee.
Below are links to the video and print coverage of the demonstration, courtesy of KOTV and the Muskogee Phoenix, respectively:
Brown concluded, "Working with Karen and her team at Foley & Lardner, we intend to implement new strategies in aggressively marketing our One Voice mass notification systems throughout the United States."
About Foley & Lardner LLC
Foley & Lardner LLP is a corporate law firm that provides legal and related services for complex issues facing companies today. With approximately 900 attorneys in 20 offices, Foley combines international reach with a local focus across a full range of legal services in various industries, including technology, health care, sports and manufacturing. Foley has been recognized by clients and the legal industry for its strong commitment to client service excellence and innovation. Learn more at Foley.com.
About LRAD Corporation
LRAD Corporation manufactures long range acoustic hailing devices and advanced mass notifications systems to save lives on both sides of its proprietary Long Range Acoustic Device®. LRAD® systems are being sold into 70 countries around the world in diverse applications including mass notification and public address, fixed and mobile defense deployments, maritime security, critical infrastructure and perimeter security, commercial security, border and port security, law enforcement and emergency responder communications, asset protection and wildlife control and preservation. For more information about the Company and its LRAD systems, please visit www.lradx.com.
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