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One of the most important showcases in the automobile world, the 85th Geneva International Motor Show is expected to play host to over 700,000 visitors this year.
Nearly 220 exhibitors will be presenting some 900 vehicles at the show, as the world's major auto manufacturers battle for attention.
Organizers say there will be around 130 world or European premiers, plus a few surprises, with both production cars and more glamorous concept models on display.
CNBC goes behind the scenes to bring you some of the highlights.
—By CNBC's Matt Clinch on Tuesday March 3.
First the Roman god of fire, then a fictional species featuring in Star Trek—now, the Vulcan is also a track-only supercar by British luxury brand Aston Martin.
The company call the Vulcan its "most intense and exhilarating creation to date." There will be just 24 vehicles released worldwide and each will cost £1.5 million ($2.3 million). plus tax.
"A sports car for true sports car lovers, I believe the Aston Martin Vulcan—and the unique ownership program that sits behind it—sets a whole new standard in the ultra-high luxury supercar class," company CEO Andy Palmer said in an press release.
The second generation of its high-performance R8 sports car, Audi has created both a production version and an R8 LMS race car.
The German firm calls it "the most powerful and fastest series-production Audi of all time," and says it has been newly developed from the ground up.
It says there is a clear performance increase from the previous design, and is "more taut, more striking and more fascinating."
The Continental GT is the most successful model fromBritish luxury automaker, Bentley, which is now a wholly-owned subsidiary of Germany's Volkswagen. Bentley has updated the model with a "suite of contemporary design updates and new exquisite features."
Deliveries are set to start this summer with the Continental GT V8 priced at $198,500, the Continental GT Speed at $239,400 and the Continental GT V8 S Convertible model at $231,800.
The company also unveiled the EXP 10 Speed 6 concept car at the event on Monday evening.
Building on a Lamborghini model that was released four years ago, the new design has "increased power, lower weight, improved aerodynamics and innovative technologies."
The Italian company boasts that it is the "most pure incarnation of a Lamborghini to date." Its weight has been reduced by 50 kilograms, helped along by the use of carbon fiber.
"With technological features which, combined with design, quality standards and craftsmanship, the Superveloce results in the most exclusive, pure and emotional production model in the history of ourbrand." Stephan Winkelmann, president and CEO of Automobili Lamborghini, said in a press release.
Still a relative newcomer to the world of supercars, McLaren has continued to build on the success of the famous Formula One motor racing team.
The British-based company called this its "most track-focused, yet road-legal, model in the McLaren Super Series."
It is available in four bespoke colors: silica white, delta red, napier green and chicane grey.
Making its official world debut in Geneva this year, the 488 GTB is a turbo-charged version of the beloved 458.
The 488 GTB does 0 to 100 kilometers in three seconds, with the aid of a new 3902 cc V8 turbo engine which it says is "top of the class for power output. "
It provides a track-level performance, according to the legendary Italian brand.
"Its response times, nimbleness and on-the-limit driving guarantee a unique sense of exhilaration and unparalleled driving pleasure," the company said in a press release.
Geneva will mark the new Ford GT's first showing in front of the international media. The version includes advances in aerodynamics and an ultra-efficient engine.
Production of these new models is set to start late next year. It means the GT will first hit the roads in 2016, which marks the 50th anniversary of Ford GT race cars dominating in 1966's legendary 24 Hours of Le Mans.
At its January release, Raj Nair, Ford's group vice president of global product development, called it the "ultimate execution of an enthusiast supercar."
Porsche continues to blur the lines between sports car and race car with its newest model, the 911 GT3 RS. The German company has equipped it with the maximum amount of motorsport technology, while still keeping it street-legal.
An improvement on the original 911 GTS, it is 10 kilograms lighter, due in part to a roof made of magnesium.
Porsche said the new car will launch on the German market in May 2015 and will be priced at 181,690 euros ($279,000) including taxes.