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Boston, MA, March 5, 2015 (GLOBE NEWSWIRE) -- DALBAR, Inc. announced today the release of its evaluation offinancial services firms mobile apps, which included an in-depthstudy and review of 45 applications.
Some years ago, the value of the human voice was realized byinfluential names in the technology space. Since then, hugeadvancements have been made in this area and today's mobileconsumers expect more than simple speech-to-text functionality. Theexpectation has gone from dictating to a piece of technology tocarrying on a dialog with it, having it listen to us and eveninteracting with us when necessary.
The financial services industry has been pretty quick tointegrate the human voice with their mobile technology endeavors,with the following firms leading the pack:
"These institutions recognize that in the world of technologythe competitive landscape is vast. These leading firms understandthat consumers will expect their financial institutions to providethem with the same ease of access and getting things done that theyexperience with the likes of Amazon or Domino's Pizza" saidKathleen Whalen, Managing Director of DALBAR.
The Apps were evaluated using DALBAR's Mobile InSIGHT program criteria. The criteria consistof 9 distinct evaluation categories including Discoverability,Branding, Design, Navigation, Engagement, Draw, Personalization,Support and Ease of Use. The apps were awarded star ratingsboth overall, and for individual evaluation categories.
For more information on DALBAR's Mobile InSIGHT: Innovations inthe World of Apps report, please visit the web site atwww.dalbar.com or contactNicole Struzziery at 617-624-7153 or email@example.com.
DALBAR, Inc. is the financial community's leading independentexpert for evaluating, auditing and rating business practices,customer performance, product quality and service. Launched in1976, DALBAR has earned the recognition for consistent and unbiasedevaluations of insurance companies, investment companies,registered investment advisers, broker/dealers, retirement planproviders and financial professionals. DALBAR awards are recognizedas marks of excellence in the financial community.
CONTACT: Kathleen Whalen 617.723.6400 KWhalen@DALBAR.com